Halfbrick, Robinhood, and Wrike Turning Reviews into Conversations
with Zendesk
SAN FRANCISCO--(BUSINESS WIRE)--
Today at Google I/O, Zendesk, Inc. (NYSE:ZEN) announced an integration
with Google Play that will allow businesses to turn app reviews into
proactive customer conversations. Companies now have the opportunity to
respond directly from Zendesk every time a customer submits a review on
Google Play, helping to build relationships where customers are sharing
their experiences. Google Play is the largest app store with more than a
million apps.
“The lines between customer service and marketing continue to blur, and
ultimately, customers make the decisions about which channel they want
to use for support,” said Billy Robins, director of business development
at Zendesk. “With our Google Play integration, we are helping businesses
be proactive when it comes to interacting with their customers.
Responding directly to app reviews is the perfect opportunity to let
people know that someone is listening.”
Game developers Halfbrick, investment platform Robinhood, and project
management software company Wrike are already using Zendesk’s
integration in Google Play. When someone writes a review in Google Play,
a ticket will be automatically created in Zendesk. Agents can then
respond directly to the ticket, and the response will post back to
Google Play.
“App reviews are one of the leading forums for customer feedback, and
it’s important that we’re listening to this critical channel,” said Joe
Binney, VP of engineering at Robinhood. “With Zendesk’s Google Play
integration, app reviews now become conversations and opportunities to
engage with our customers.”
“Over the years we’ve seen Google Play morph into a huge customer
service channel,” said Shainiel Deo, CEO at Halfbrick. “With the
Zendesk integration, we can now respond to our reviewers’ feedback
easily in Google Play.”
“When it comes to customer service, we don’t decide the channels -- our
customers do,” said Nic Bryson, director of customer support at Wrike.
“We recognize that reviews on Google Play are one of the important ways
our customers interact with us, and it’s our goal to meet our customers
wherever they are.”
This integration, currently limited to apps and games (https://play.google.com/store/apps),
with Google Play is available to all Zendesk customers immediately.
About Zendesk
Zendesk provides a customer service platform designed to bring
organizations and their customers closer together. With more than 75,000
paid customer accounts, Zendesk’s products are used by organizations in
150 countries and territories to provide support in more than 40
languages. Founded in 2007 and headquartered in San Francisco, Zendesk
has operations in the United States, Europe, Asia, Australia and South
America. Learn more at www.zendesk.com.
Source: Zendesk, Inc.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160518006381/en/
Source: Zendesk, Inc.